You need to be a Superhero to use Social Media
You need massive resources to stay on top of your social network, social media deluge. So can you afford to do it?
1: Social Media Means Social Networking
Social networks, such as Facebook and Twitter, have become great resources for finding new customers. But to get these networks (especially Twitter) to work to your advantage, networking is crucial. Your prospective clients search for companies with similar interests and services to their own and support them by “following” them or “liking” them. The idea is that those companies will return the favour — ultimately leading traffic to both sites, and helping each company grow.
2: Update, Update, Update
The World Wide Web is more dynamic than ever these days, which means it’s becoming more and more important that your clients are frequently updating their sites. Fresh content keeps people coming back for more. Facebook fan pages need daily new content, and interactive websites such as a blog should be updated at least 3 to 4 times a week. While this may sound aggressive, clients will benefit by recognizing the importance of keeping their site content fresh — without it, people will stop visiting.
Smarter businesses outsource their web content and social media generation to companies who know how to extract the biggest impact with the least amount of words.
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There is no point in leaving your business web site with static content. Your website is not there to be admired like a still life painting or photograph, it has to be constantly changing or your visitors will get bored and all your clients will go elsewhere.